When the Kingdom of Bhutan passed a law abolishing all forms of public advertisement, things took a turn for the struggling Asian nation. An influx of wealthy immigrants, along with an unforeseen increase in tourism, saw the country blast its way from 127th to just 17 on the International Monetary Fund’s list of richest nations. Everyone wanted to escape the capitalist world of in your face commercials. General morale in Bhutan reached an all time high, not just from the growth in GDP, but from the relaxed environment of an advertisement free world. No one could speak high enough of the country they had never heard of. King Jigme Khesar Namgyel Wangchuck claimed full responsibility for the genius economic decision. He would never reveal the real reason behind the introduction of the law. Corporate neon signs had polluted the view from his private palace.