I’ve come to the conclusion that supermarket specials are not aimed at me. Don’t get me wrong, I absolutely love them; today I bought six cans of Schweppes lemonade for two dollars – brilliant. However, if I go back next week and Sprite is marked down, I’ll get that instead. The genius of the special is swinging new customers onto a product they wouldn’t usually purchase, and then returning it to a higher price. By whoring around for the best deals I don’t actually succumb to the intended plot; although, I have to say, this Schweppes is not a bad drop.