“Currently, two thirds of all commercials shown in the United States are selling products endorsed by celebrities,” my friend’s wife commented at dinner last week. It wasn’t exactly on topic, we had been talking about Hugh Laurie’s creative downfall and the ludicrous money he makes as a TV actor, but it was interesting nonetheless.
“Really?” I said, a little incredulously. “Do people honestly believe they’ll become famous if they purchase celebrity endorsed products?”
“Maybe it’s working,” my friend cut in; “more people are famous than ever before.”
The following day I bought some Kelly Clarkson brand barbecue sauce. By Thursday I had signed with EMI.
“Really?” I said, a little incredulously. “Do people honestly believe they’ll become famous if they purchase celebrity endorsed products?”
“Maybe it’s working,” my friend cut in; “more people are famous than ever before.”
The following day I bought some Kelly Clarkson brand barbecue sauce. By Thursday I had signed with EMI.