This weekend I willingly handed over an exorbitant entrance fee in order to watch my football team get destroyed by its most hated rival. Many of my friends were there in opposition colours to inform me of the event that was clearly taking place before my eyes. My feeling of discontent was further aggravated by the ludicrous drink prices - the reduced alcoholic content of the beer served at the stadium was not reflected in its cost. My friends seemed far less concerned with the outlay for a round; they were having a blast. I, on the other hand, was going through immense pain and humiliation. To level the experience for all present spectators the cost of beer should really fluctuate with the scoreboard. Each time your team scored a goal the price of a pint would increase a dollar; the extra tax would be deducted from opposition drink prices. A ten goal win would result in very expensive beer, but you’d have a win, and fans experiencing the countering ten goal loss would at least enjoy an afternoon of cheap alcohol. I offered this suggestion to the venue bar staff. She smiled and asked me for $47.