For the first time in its 50 year history the Republic of Eritrea dominated world media. After months of international attention and widespread debate the Eritreans finally went to the polls. It was an absolute landslide. The decision to willingly turn government control over to the Ikea Corporation received overwhelming internal support. Protests by major human rights organisations were silenced by a brief three page document that outlined Ikea’s commitment to the small African nation. The superstore’s exposure over the period leading up to the takeover was so great that the managing directors were almost obliged to repay the native custodians. Once the land had been renamed Ikea, it was in the company’s best interest to restore order to one of the poorest places on earth. The Former Eritrean Republic of Ikea blasted its way into the developed world. The people backed its new government and proudly flew its yellow and blue flag. The unlikely Cinderella story of corporate advertising seemed too good to be true... And it was. After about two years the nation’s physical infrastructure fell to pieces; the materials used were too cheap and unreliable. The country literally collapsed back into chaos.