My friend is constantly promoting Coke Zero. Sometimes it feels like he’s getting paid to endorse the product. I don’t mind the occasional coke but he’s really aiming at the wrong market. Last night he went into the service station while I filled my car up with fuel. He came back with two cans of Coke Zero and handed one to me. I didn’t make a big deal about it or anything; I just popped the top and took a sip. I could feel him staring at me with anticipation as the liquid passed my lips.
“So, what do you think?” he asked, after allowing me time to assess.
“It’s ok,” I replied. I put the car into gear.
“You can’t taste the difference can you?” he asserted.
“Not really. I can’t remember the last time I even had a coke.”
He smiled. “It’s amazing – zero calories.”
“That is amazing,” I agreed. “You’re paying the same amount of money for a product that provides absolutely no sustenance. I knew the Coca-Cola Corporation was good at marketing, but this is exceptional.”
He contemplated the idea for a moment.
“If you ask me, the company’s been going downhill since 1903,” I continued. “First they remove the cocaine; now the sugar. You can barely even call it a pick-me-up anymore. It won’t be long before they release some sort of caffeine-free cola.”
“That already exists,” he noted, reluctantly.
“So, what do you think?” he asked, after allowing me time to assess.
“It’s ok,” I replied. I put the car into gear.
“You can’t taste the difference can you?” he asserted.
“Not really. I can’t remember the last time I even had a coke.”
He smiled. “It’s amazing – zero calories.”
“That is amazing,” I agreed. “You’re paying the same amount of money for a product that provides absolutely no sustenance. I knew the Coca-Cola Corporation was good at marketing, but this is exceptional.”
He contemplated the idea for a moment.
“If you ask me, the company’s been going downhill since 1903,” I continued. “First they remove the cocaine; now the sugar. You can barely even call it a pick-me-up anymore. It won’t be long before they release some sort of caffeine-free cola.”
“That already exists,” he noted, reluctantly.